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Easytrade

Have you ever wondered if bankers have what it takes to run a successful corporate startup? Well, now you know! The Easytrade team – with its origins in the banking world – has been building trading platforms and consulting corporate clients on forex for years. Since we founded Easytrade in 2016, the startup mentality has become part of our DNA. We have become more productive, more customer-oriented and better equipped than ever to take on the challenges that lay ahead. Our mission is to reshape the world of hedging, and these are the people that are making that happen:

Niels van Daatselaar
Co-founder, Head of Relationship Management Banks

Together with Marien, I have built the existing FX platform for Rabobank many years ago. In 2015 we won an innovation campaign and started Easytrade. Easytrade is completely different. We are building it for and with corporate treasurers and CFO's. That way of working has inspired me as it delivers a lot of happy users. I enjoy establishing partnerships with banks around the world with whom we can share and further develop Easytrade.

Marien van Baren
Co-founder, Head of Product Development

I have a passion for new technology and innovation. For me, developing the Easytrade application is really an exciting journey, where extreme customer focus, leading technology and great teamwork come together.

Stijn Rook
Co-founder, Head of Corporate Sales

After a few years as entrepreneur, I returned to ​my position as Forex Advisor. Nothing had changed: clients still traded by phone or old-school platforms. It was time for change. So together we built Easytrade. Now, I love keeping our corporate users happy.

Arjan de Bruijn
Co-founder, Head of Operations, Implementation Manager Banks

I am responsible for successfully implementing Easytrade within banks. My goal is to develop a robust set of solutions together with our banking partners. Solutions that corporates will enjoy using.

Eward Bartlema
Growth hacker, UX designer

I joined the team in 2017. As a growth hacker, I crunch data to support Easytrade’s growth and user interface. ‘Less is more’ is the principle I follow. My goal is to simplify currency hedging by creating a seamless user-experience.

Leoni Moolhuijsen
Product Analyst

My Easytrade journey has only just begun​ and​ I’m already very excited about the product, its potential and the team. As Product Analyst, I define requirements, test new releases and develop the product to be as good as it possibly can be.

Jennifer Yang
Product Analyst

My work is focused on developing business solutions and educating clients around FX hedging. The importance of transitioning to a zero risk FX trading environment with our cutting-edge system technology is also a high priority.

Milestones

Easytrade was developed with extensive client feedback. As a result, it has undergone quite a transformation since its early stages in 2015. What began as an idea to introduce peer-to-peer hedging is on the verge of becoming an integral solution for liquidity and working capital management. Over the past years, we have crossed several milestones that we believe are worth sharing.

June 2018
First foreign bank starts using Easytrade.
May 2018
Rabobank fully deploys Easytrade.
February 2018
First trades executed in forecast module.
November 2017
Forecast module goes live.
January 2017
First trades executed in 1-to-1 module.
December 2016
Version 1.0 released.
July 2016
Easytrade officially launched.
April 2016
After gathering client feedback, founders pivot from peer-to-peer hedging to automated hedging.
January - March 2016
Easytrade founders join a 3-month startup bootcamp.
December 2015
Out of 150 ideas submitted, Easytrade wins the prestigious Rabobank Moonshot Award.
November 2015
Initial idea qualified in the first rounds of pitches.
October 2015
Initial idea for peer-to-peer hedging was formulated and submitted to Rabobank Moonshot competition.